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For a closer look, click on each image
A. How cute are these Kikko bottles dressed up in holiday sweaters. Background and sweaters were added to pre-existing Kikko-characters to promote audience engagement.
B. Coming to you straight from my notes app. Utilizing popular iPhone features allows the brand to feel more relatable.
C. We hopped on this trend really quick. A simple photo-retouching to create a blank template and adding in the brand assets and fonts, and we’re good to go!
D. One of my favorite concepts to execute! Playing on Spotify’s wrapped, I created a couple of iterations of Kikkoman’s version with its most popular recipes of 2022.
Kikkoman
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A. When I was working as a designer for BYUtv, I made a graphic everyday to post on all socials to accompany the ‘Question of the Day’ before it needed to go out at 9am. These are just a few of my favorites!
B. Loved executing this play on 2k with current players. I sourced photography from BYU Photo and then created these 2k iterations with our own players from scratch.
BYUtv Sports
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C. A couple of examples of promo cards that I would design and export properly to be broadcast on live television. Photography by BYU Photo.
D. I had the idea to make home screen wallpapers and had a lot of fun with slogans, BYU sports photoshoots, textures, and coloring.
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Blue Cross Blue Shield NC
As a Senior Multimedia Designer, I helped BCBSNC implement and fine-tune their new brand refresh during their busiest season of the year.
Ascension
The client charged us with the task of delivering exciting designs to improve its online presence as a leader in the health sector while also staying within the brand’s conservative and professional guidelines. Our team introduced GIPHY stickers as part of a larger strategy, and I was able to present original designs for digital use as shown below. The client accepted over 10 stickers which are now readily available for use on Instagram and have garnered over a million views on GIPHY. Needless to say, I love a good challenge and finding solutions to even the most daunting tasks. Working with a large, award-winning agency gave me priceless experience providing exceptional work in an often difficult and tumultuous environment.
National Chicken Council
A. Original recipe card design with icons and photography provided by NCC or stock libraries.
B. Connecting with young audiences by showing them to swipe right on chicken!
C. Original quote template design with photo provided by NCC. Great way to encourage people and spread awareness of the chicken industry is by connecting them with real farmers.
D. I designed this staff spotlight template to bring a more familiar feel to employees sharing their experiences and favorite dishes. Photo provided by NCC.
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E. This play on the Weather app was a funny way to get scrollers to stop and engage.
F. Another big trend at the time that we adopted to reflect our chicken-forward minds.
G. Some original posts for the grid that I designed with stock library assets and photos from NCC. I was given the copy and given freedom to go in any direction that best conveyed the message while staying within brand guidelines. My favorite was messing around with gambling slot assets to make a big win out of the last tile!
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